McDonald’s is removing artificial intelligence (AI) powered ordering technology from its drive-through restaurants in the US, after customers shared its comical mishaps online.

A trial of the system, which was developed by IBM and uses voice recognition software to process orders, was announced in 2019.

It has not proved entirely reliable, however, resulting in viral videos of bizarre misinterpreted orders ranging from bacon-topped ice cream to hundreds of dollars’ worth of chicken nuggets.

  • shotgun_crab@lemmy.world
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    5 months ago

    Ah yes, give me more companies using AI, trying to replace their employees and then realizing it doesn’t work

    • SendMePhotos@lemmy.world
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      5 months ago

      How come Walmart gets shit for self checkout but McDonald’s doesn’t get absolutely fucking roasted for Ai

      • sugar_in_your_tea@sh.itjust.works
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        4 months ago

        I honestly prefer self-checkout. I may not be as fast as the cashier, but I am reasonably fast and I don’t have to talk to anyone.

        I’d probably feel the same about fast food orders. I don’t think the same self-checkout system would work, but I’d probably use my phone if it was easy and I didn’t need a special app. Just let me scan a code and enter my order from a parking lot space. That way I still don’t need to talk to anyone, no issues with crappy mics or AI, etc. I’m guessing everyone would be happier (workers don’t need to intuit crackly mics, I can check if it comes with pickles, etc).

  • Lucidlethargy@sh.itjust.works
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    5 months ago

    AI is going the same way as self-driving cars…

    It has the power to bring such amazing change, but greed is poisoning the technology, and it’s being weaponized against the lower and middle class in disguising ways.

    Shoutout to Elon for fucking up self driving cars by releasing cheap, imitation technology after his competitors spent literal decades carefully testing and perfecting genuine solutions.

    Greed is why we can’t have nice things… Everyone should be angrier about this stuff.

    • BananaTrifleViolin@lemmy.world
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      5 months ago

      AI is and always has been a bullshit technology. Its no where near as capable as its proponents in tech industry have been claiming. Its all driven by greed to feed into a stock price frenzy but its the emperor’s new clothes. In the future it may be something useful but at present even the tools that exist are unreliable and broken.

      Self Drive Cars is different, very much a Tesla issue rather than generalised. Tesla has a first move advantage but then Elon Musk blew it by forcing his engineers to cut back on sensors and tech to save money because he knows best. Other self drive manufacturers are doing well and even have licenses to test their fully featured systems in multiple locations.

      AI is a generally crap technology (maybe in the future it will be something useful). Self Drive is a generally myself up technology, except at Tesla where they went for the crap unworkable version.

    • afraid_of_zombies@lemmy.world
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      5 months ago

      has the power to bring such amazing change

      Everyone where told me it was fake marketing hype.

      I love how the enemy is all powerful and easily defeatable at the same time. LLMs are singularity creating AIs, useless, hallucinating, job destroyers, potentially do everything, all at once.

        • afraid_of_zombies@lemmy.world
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          5 months ago

          Sure. It’s all an opinion. That makes sense. Thank you for explaining how it isn’t based on logic, data, or really any methodology at all. Just people arguing chocolate or vanilla or strawberry ice cream.

          • conciselyverbose@sh.itjust.works
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            4 months ago

            Everything is an opinion. You’re making bets on future outcomes.

            That doesn’t mean that no one knows what they’re talking about.

              • conciselyverbose@sh.itjust.works
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                4 months ago

                You’re projecting the future. It fundamentally cannot be factual. It’s a guess. Some guesses (that LLMs are a deeply flawed technology) come from a place of understanding how shit works that other guesses (LLMs are magic) don’t, but the actual future impact of the tech inherently must be an opinion, regardless of how well informed it is. There is no objective truth.

                (All of this is without the fact that very little of the past is super concrete either. We know specific things happened with relatively high certainty, but why is, again, always a guess.)

  • qevlarr@lemmy.world
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    5 months ago

    Here’s what you do: You have the AI take the order, but the human checks each item. They’ll have enough time to work out the kinks

    • BananaTrifleViolin@lemmy.world
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      5 months ago

      That is then not a technology ready for mass use. That would be McDonalds paying IBM to let it beta test (or alpha test it seems) its software for them.

      And the only way to check the order would be to listen to each order and confirm the order is correct - so totally duplicating the AI’s job. It then becomes “what’s the point” for McDonalds?

      AI tools at present are broken and not fit for purpose.

      • qevlarr@lemmy.world
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        5 months ago

        AI is a crapshoot, agree. But there has to be more testing before PR disasters like this happen. That isn’t “being my suppliers beta test”, rather sensible project managers not mindlessly putting it out there because the supplier said it worked. Now people are laughing at McDonald’s on top of their cost saving operations being delayed. But I agree overall that AI sucks to replace humans. I’m just criticizing McDonald’s jumping the gun

      • LordKitsuna@lemmy.world
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        5 months ago

        It’s because everyone is trying to use generic models for every task which is obviously terrible. If you create a custom, naroscope model, you can do some surprising things. But that takes knowledgeable employees, time, and money, none of which companies want to do. Train ann llm exclusively on recordings of drive-thru interactions and it would probably end up being quite good at it.

        I mean it wouldn’t hurt to also use some microphones that don’t sound worse than Dollar Store Windows 98 white beige desktop microphone but that’s a different conversation

      • Passerby6497@lemmy.world
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        5 months ago

        And the only way to check the order would be to listen to each order and confirm the order is correct - so totally duplicating the AI’s job.

        Lol, they do this already with humans, and have done so for more than a decade. Back when I worked in the MCD kitchen, wed always have someone with the drive thru headset on to hear what’s coming and to make sure the back drive drone wasn’t a complete moron (like the kid [hired before me] who in all seriousness asked me if there was bacon on a BLT, then completely missed the sarcasm in a drawn out “Noooooooo” and proceeded to tell the customer 🙄)

  • Landsharkgun@midwest.social
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    5 months ago

    Hey, McDonalds, I got a general AI that can understand human speech.

    It’s located between my neck and the top of my head, and it costs $25/hr for fuel consumption.

  • BanjoShepard@lemmy.world
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    5 months ago

    I used this system more than I care to admit and never had significant problems with it. My biggest issue was when trying to modify an existing item on the ticket.

  • randon31415@lemmy.world
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    5 months ago

    Voice recognition vs. Download an app where you can’t make mistakes (and a giant corporation can harvest your data). Hmm, I wonder which mcway mcdonalds will go?

    “Will you be using our app today?”

    • Lost_My_Mind@lemmy.world
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      5 months ago

      The McDonalds managers are nothing like Ronald McDonald. Ronald brings people smiles. Mcdonalds managers bring people sadness.

    • dual_sport_dork 🐧🗡️@lemmy.world
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      5 months ago

      Apparently they don’t need him because Ronald was fired… Er, “retired,” in 2016.

      The final vestige of the clown that I know of was his silhouette being used in the “throw this into a trash can and not on the damn ground” message on the bottom of their paper bags, but even that seems to be gone now.

      • CosmoNova@lemmy.world
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        5 months ago

        That‘s what I was getting at actually. They rebranded when clown attacks went viral on the internet. The new image of the company and their now (in)famous jingle „I‘m lovin‘ it!“ was supposed to only launch in Germany for McCafés but promptly went global when they really needed a rebrand quick.

  • Rhaedas@fedia.io
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    5 months ago

    Understanding the variety of speech over a drive-thru speaker can be difficult for a human with experience in the job. I can’t see the current level of voice recognition matching it, especially if it’s using LLMs for processing of what it managed to detect. If I’m placing a food order I don’t need a LLM hallucination to try and fill in blanks of what it didn’t convert correctly to tokens or wasn’t trained on.

    • 0110010001100010@lemmy.world
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      5 months ago

      Yeah I’ve seen a lot of dumb LLM implementations, but this one may take the cake. I don’t get why tech leaders see “AI” and go yes, please throw that at everything. I know it’s the current buzzword but it’s been proven OVER AND OVER just in the past couple of months that it’s not anywhere close to ready for prime-time.

      • Rhaedas@fedia.io
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        5 months ago

        Especially in situations like this where it’s quite possible it would cost less to go back to the basics of better pay and training to create willing workers. Maybe the initial cost was less than what they have to spend to improve things, but add in all the backtracking and cost of mistakes, I doubt it.

      • dgmib@lemmy.world
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        5 months ago

        Most large corporations’ tech leaders don’t actually have any idea how tech works. They are being told that if they don’t have an AI plan their company will be obsoleted by their competitors that do; often by AI “experts” that also don’t have the slightest understanding of how LLMs actually work. And without that understanding companies are rushing to use AI to solve problems that AI can’t solve.

        AI is not smart, it’s not magic, it can’t “think”, it can’t “reason” (despite what Open AI marketing claims) it’s just math that measures how well something fits the pattern of the examples it was trained on. Generative AIs like ChatGPT work by simply considering every possible word that could come next and ranking them by which one best matches the pattern.

        If the input doesn’t resemble a pattern it was trained on, the best ranked response might be complete nonsense. ChatGPT was trained on enough examples that for anything you ask it there was probably something similar in its training dataset so it seems smarter than it is, but at the end of the day, it’s still just pattern matching.

        If a company’s AI strategy is based on the assumption that AI can do what its marketing claims. We’re going to keep seeing these kinds of humorous failures.

        AI (for now at least) can’t replace a human in any role that requires any degree of cognitive thinking skills… Of course we might be surprised at how few jobs actually require cognitive thinking skills. Given the current AI hypewagon, apparently CTO is one of those jobs that doesn’t require cognitive thinking skills.

    • JJROKCZ@lemmy.world
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      5 months ago

      Especially with vehicle and background noise like assholes blaring music while they’re second in line and maybe turning it down while ordering, or douchebags with loud trucks rolling coal in line

  • Fixbeat@lemmy.ml
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    5 months ago

    I use the app to order then they bring it out to my car. No need to deal with people, fake or not.

  • hesusingthespiritbomb@lemmy.world
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    5 months ago

    You can tell the exec who greenlit this was a boomer because they went with IBM.

    An AI drive through was always going to be difficult. IBM simply isn’t the company that can do stuff like that anymore, and they haven’t been for decades at this point.

    • lemmyvore@feddit.nl
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      5 months ago

      “Nobody ever got fired for choosing IBM” - or something like that. It’s still a great defense when things go bust and they probably knew they would.

  • the_doktor@lemmy.zip
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    5 months ago

    “McDonalds removes AI drive-throughs after they realized AI is fucking stupid and shouldn’t be used by anyone”

    There, fixed. Now can we fucking kill AI and make it illegal to use already? Fuck this shit.