steam on linux was officially launched because gaben said windows trying to build a walled garden can go fuck right off. and he was right on the mark; as microsoft keeps buying big studios and locking down their ecosystem more and more. steam going linux and the steam deck are direct responses to wrangle control out of microsofts hands - and with all rights, considering the debacle of directx when that launched and pushing gaming to make hardware development a priority which in turn made microsoft licenses sell for new computers.
the internet doesn’t run on ads. we were all fine before the megacorporations came in and started pushing ads down our throats for delivering the exact same services that already existed for free. it just so happens ads are more profitable, and with more profit, you have more ways to achieve exposure, which gives you more profit, ad infinitum.
point is, we’d be fine without ads.