The menu is 6 foot across, above the counter where you order, glowing, with pictures of each item and number next to it. Even someone who couldn’t read could order food using the normal system.
I’ve literally ordered by signing a number with my fingers to indicate the item I wanted in a country where I don’t speak the language at a fast food franchise I’d never been to before.
Most menus are fixed paper with back lighting not changing displays, most of the places that have the new displays added them at the same time as the touch screen stations.
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That may be fine for regular customers, but what about the rest of us who don’t have the menu memorized?
Then there’s more ‘uhm’ and ‘aah’ involved.
The menu is 6 foot across, above the counter where you order, glowing, with pictures of each item and number next to it. Even someone who couldn’t read could order food using the normal system.
I’ve literally ordered by signing a number with my fingers to indicate the item I wanted in a country where I don’t speak the language at a fast food franchise I’d never been to before.
And changing pages while you’re trying to parse the cacophony of choices and options.
Most menus are fixed paper with back lighting not changing displays, most of the places that have the new displays added them at the same time as the touch screen stations.