There have been a lot of articles in press about TikTok being responsible for the rise of interest in literature by young people, as the article also mentions.
At the end, it probably was either a planted story, or memetic evolution triggered by one journalist noticing something in their environment that wasn’t a general trend.
Why wouldn’t it be? Tik Tocks format is hardly set up for long form literature discussion and analysis.
There have been a lot of articles in press about TikTok being responsible for the rise of interest in literature by young people, as the article also mentions.
At the end, it probably was either a planted story, or memetic evolution triggered by one journalist noticing something in their environment that wasn’t a general trend.