• w3dd1e@lemm.ee
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    11 days ago

    I realize they charge what people are willing to pay, but can someone explain to me why YouTube costs just a couple USD a month in some countries and almost $20 a month in the US?

    Are operating costs cheaper in those countries? Are they taking a loss in those counties? Or are they just price gouging in the US?

    • Crow@mander.xyz
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      11 days ago

      Well they are charging a premium for the service everywhere and more so in certain countries which can afford it but a big part is that in some countries people may only earn a few USD a day so they would not be able to afford it otherwise. I can’t speak on whether or not they are taking a loss in those countries, but i can’t imagine that they have a problem due to existing infrastructure from google all across the world.

    • Mnemnosyne@sh.itjust.works
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      11 days ago

      If they raise the prices in those countries they would make less money because volume of subscribers would go down enough for total income to decrease.

      If they lowered the price in the US, they would make less money because the subscribers they would gain would not be enough to offset the reduced income from each.

      That’s it, it has nothing to do with operating costs or fairness, it’s just a question of what price point they believe will make them the most money in a given market.

      • Natanael@slrpnk.net
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        11 days ago

        Some media companies called it piracy even if you’re doing it to get paid access content they aren’t offering in your country 🤷

      • kromem@lemmy.world
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        11 days ago

        In theory the service operating costs could be spread across region differences such that in other areas it was at a loss to build and preserve market share and in richer areas it was making up for that.

        But yes, in reality it’s just exploitative “what we think we can get away with” pricing to “maximize shareholder value” (which is largely BS as the vast holders of shares are very small clusters of the population but people with a handful of shares in their 401k think that statement is talking about them).

      • w3dd1e@lemm.ee
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        11 days ago

        Thanks. That’s something I hadn’t thought of.

        I’m sort of more moderate when it comes to paying Google to access YouTube. I’m happy to pay for products that I use. I want Google and creators to be rewarded for services rendered, but the prices are double what they should be.

        I’m one of the people who used the VPN to get Premium at an affordable rate even though I have Ublock and know about other options.

        My Premium account did get canceled. I was able to sign back up via another location, but if they push me out again, I would just revert to adblockers.

        I suspect other users who signed up with a VPN are like me. We are the few who know how to get around the ads but want to pay, if we can. Just a guess though.

  • lobotomo@lemmy.world
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    11 days ago

    I’ve never seen a company SO devoted to get me to not use their service. $2-$3 a month is worth not seeing ads in my mind. They’ve made their website SO user hostile and their prices are just too damned high to justify paying them - I can just go without.

    • sugar_in_your_tea@sh.itjust.works
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      11 days ago

      If I could get Youtube Premium for $2-3, I’d probably pay. I don’t use it enough to justify spending $10 or whatever it is these days, so I block ads. If that stops working, I’ll stop watching Youtube.

      • vxx@lemmy.world
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        11 days ago

        I would even pay the 11,99€, in fact I did in the past. Youtube’s algorithms made me stop.

        Spotify for example caters to my preferences. It took a bit to train it, but the weekly selection is spot on with lots of a variety, and they don’t try to shove pop music or other mainstream stuff into my face.

        YouTube tries to suckme into a shit hole of craziness at every turn. It tries to make people dumber.

          • vxx@lemmy.world
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            10 days ago

            It was hard work, but a general rule is to like only songs that you could listen every day to, make playlists for everything else.

  • OsrsNeedsF2P@lemmy.ml
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    12 days ago

    Blows my mind that to this day, companies don’t realize it’s a service issue. Like it’s straight up regressed. Adobe and Microsoft used to encourage piracy to help their bottom line. Now you have stupid PMs who realize they can get a good performance review by talking about how much money they’ll make/save from doing stuff like this

    • Dark Arc@social.packetloss.gg
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      12 days ago

      This really is not a service issue. This is not a privacy issue.

      YouTube as a service is … actually a great service, it pays creators well, it’s fast, it has decades of content, and it has tons of features.

      It’s monetized with ads, you either watch those ads or you pay them. Using a VPN to get a lower price on the subscription is not a service issue, that’s abuse of regional pricing, and no company would accept that.

      • Jericho_One@lemmy.world
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        12 days ago

        You’re getting down voted, but you are mostly correct.

        I feel like the amount of ads and/or length is a little excess these days, though.

        The thing is, Google isn’t dumb. They’ve user tested this strategy and they know it results in higher revenue.

        And the enshitification continues…for those that don’t pay

        • jabjoe@feddit.uk
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          11 days ago

          You can pay to have less ad, but you’re still also paying with your data. Bet pretty soon it will be pay and have ads, or pay more again. They have a captive market. They can extract and extract.

        • Dark Arc@social.packetloss.gg
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          11 days ago

          I feel like the amount of ads and/or length is a little excess these days, though.

          I do agree but their costs have also skyrocketed because the resolution and frame rate of videos has skyrocketed.

          Linus Tech Tips did a video about this … which agree with his conclusions or not, he paints a clear picture about how YouTube is more expensive to run than it used to be https://youtu.be/MDsJJRNXjYI

          Google also isn’t in the business of “running things at a loss in hopes of future profit” anymore … so they need YouTube to be profitable. Maybe it’s “too profitable”, maybe they could cut down on the amount of advertising they use … but you’re absolutely right that they do test this stuff and find the threshold between “annoying but profitable” and “annoying but we’re losing users.”

          More competition is always good … but Google isn’t stopping competition from showing up, just like Valve isn’t stopping competition from showing up, they’re just providing a better service that creators keep coming back to (because it’s ultimately good for those same creators to get their content out there and monetize it).

      • RmDebArc_5@sh.itjust.works
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        11 days ago

        My main concern is that they sometimes serve ads that redirect to porn, even if you aren’t signed in, meaning children could be shown these ads. By this alone I wouldn’t want to use YouTube, but as they practically have a monopoly on video streaming it’s not really viable to boycott them without giving up on user generated videos

      • OsrsNeedsF2P@lemmy.ml
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        12 days ago

        no company would accept that.

        Except for a company that understands going after these people won’t benefit them?

        • Dark Arc@social.packetloss.gg
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          11 days ago

          Literally read about regional pricing and how important it is. It’s incredibly ignorant to be against regional pricing.

          The alternative to regional pricing is people just don’t have access at all.

      • A1kmm@lemmy.amxl.com
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        11 days ago

        that’s abuse of regional pricing

        More like regional pricing is an attempt to maximise value extraction from consumers to best exploit their near monopoly. The abuse is by Google, and savvy consumers are working around the abuse, and then getting hit by more abuse from Google.

        Regional pricing is done as a way to create differential pricing - all businesses dream of extracting more money from wealthy customers, while still being able to make a profit on less wealthy ones rather than driving them away with high prices. They find various ways to differentiate between wealthy and less wealthy (for example, if you come from a country with a higher average income, if you are using a User-Agent or fingerprint as coming from an expensive phone, and so on), and charge the wealthy more.

        However, you can be assured that they are charging the people they’ve identified as less wealthy (e.g. in a low average income region) more than their marginal cost. Since YouTube is primarily going to be driven by marginal rather than fixed costs (it is very bandwidth and server heavy), and there is no reason to expect users in high-income locations cost YouTube more, it is a safe assumption that the gap between the regional prices is all extra profit.

        High profits are a result of lack of competition - in a competitive market, they wouldn’t exist.

        So all this comes full circle to Google exploiting a non-competitive market.

        • Dark Arc@social.packetloss.gg
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          11 days ago

          More like regional pricing is an attempt to maximise value extraction from consumers

          And right there I’m done with your comment. Regional pricing is incredibly important, without it everyone pays the US or EU price and there is no service provided period.

          However, you can be assured that they are charging the people they’ve identified as less wealthy (e.g. in a low average income region) more than their marginal cost. Since YouTube is primarily going to be driven by marginal rather than fixed costs (it is very bandwidth and server heavy), and there is no reason to expect users in high-income locations cost YouTube more, it is a safe assumption that the gap between the regional prices is all extra profit.

          Even if true, that’s not what this hoopla is about. It’s about someone from say … the US using a VPN to get Kenyan pricing. As another person said “The internet’s most beloved company, Steam, also bans people for abusing the store using VPNs.”

          Regional pricing is the only reason people in these countries even stand a chance at access to the service (because ultimately their costs might be a bit lower in these countries but not by much … I would not be surprised if regional pricing is pretty much just above the break even mark). People in other countries abusing those slashed prices threatens the whole system.

          This is people in “first world” countries trying to rig the system: https://www.reddit.com/r/youtube/comments/15hz5ys/found_country_that_works_to_get_youtube_premium/

          Someone in Uzbekistan for instance would feel as the average US consumer would if a year of YouTube premium was $829.

          • A1kmm@lemmy.amxl.com
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            10 days ago

            would not be surprised if regional pricing is pretty much just above the break even mark

            And in the efficient market, that’s how much the service would cost for everyone, because otherwise I could just go to a competitor of YouTube for less, and YouTube would have to lower their pricing to get customers, and so on until no one can lose their prices without losing money.

            Unfortunately, efficient markets are just a neoliberal fantasy. In real life, there are network effects - YouTube has people uploading videos to it because it has the most viewers, and it has the most viewers because it has the most videos. It’s practically impossible for anyone to compete with them effectively because of this, and this is why they can put their prices in some regions up to get more profit. The proper solution is for regulators to step in and require things like data portability (e.g. requiring monopolists to publish videos they receive over open standards like ActivityPub), but regulatory capture makes that unlikely. In a just world, this would happen and their pricing would be close to the costs of running the platform.

            So the people paying higher regional prices are paying money in a just world they shouldn’t have to pay, while those using VPNs to pay less are paying an amount closer to what it should be in a just world. That makes the VPN users people mitigating Google’s abuse, not abusers.

          • ssj2marx@lemmy.ml
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            11 days ago

            Your problem is that you’re working backwards. Is the “correct” price for youtube premium the US/EU price, and the rest of the world is getting a discount? No! Of course not! If that were the case then Google would be losing money on every single third world youtube user!

            The “correct” price is something much, much lower, and the people in the most expensive regions are being gouged because they can afford it.

        • Rekorse@lemmy.dbzer0.com
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          11 days ago

          Why wouldn’t high income areas be more expensive to serve?

          Don’t they have to have local servers all around the world to even allow this instant-like transfer of videos for anyone to watch at anytime?

          I actually don’t know the back end stuff so you might be able to explain this part.

          • A1kmm@lemmy.amxl.com
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            10 days ago

            Yes, but for companies like Google, the vast majority of systems administration and SRE work is done over the Internet from wherever staff are, not by someone locally (excluding things like physical rack installation or pulling fibre, which is a minority of total effort). And generally the costs of bandwidth and installing hardware is higher in places with a smaller tech industry. For example, when Google on-sells their compute services through GCP (which are likely proportional to costs) they charge about 20% more for an n1-highcpu-2 instance in Mumbai than in Oregon, US.

            • Rekorse@lemmy.dbzer0.com
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              10 days ago

              Would you say its unfair to base pricing on any attribute of your customer/customer base? I haven’t seen much discussion around how to fairly set prices for any kind of service/good. Seems most people agree they should make a profit of some kind, and I’ve heard some rough rules suggested but it almost seems like the logical conclusion is that prioritizing profit is always bad for society.

      • xavier666@lemm.ee
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        11 days ago

        Using a VPN to get a lower price on the subscription is not a service issue, that’s abuse of regional pricing, and no company would accept that.

        The internet’s most beloved company, Steam, also bans people for abusing the store using VPNs. So as much as I hate Google, i find nothing wrong with this.

    • Snot Flickerman@lemmy.blahaj.zone
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      12 days ago

      They realize it’s a service issue, they’re trying to corner the market so that they don’t have to care that it’s a service issue.

      YouTube pretty much has that market cornered. It would take a lot of capital to start up a viable competitor, especially one that didn’t resort to ads and had some other kind of monetization scheme to support the sites existence and pay for all the storage servers.

    • macrocephalic@lemmy.world
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      11 days ago

      If you watch ads instead of paying a modest fee to remove them then you’re a clown. Companies do need to make money for the services they provide, I just disagree with the amount.

      • derf82@lemmy.world
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        11 days ago

        “Modest?” $14 a month? $5 would be modest. I literally pay less for whole as streaming services.

        • fatalError@lemmy.sdf.org
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          10 days ago

          If you watch enough youtube per month to see an hour of ads and you can’t block ads for some reason, you may actually be losing time/money by not paying the subscription. That said, there are ad blockers for almost every platform so it shouldn’t be too difficult to find one that works.

            • macrocephalic@lemmy.world
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              9 days ago

              That was my comment about the amount that should be charged. I’ll happily pay $5/mo, but not $15. I’m happy to pay for services, just not the amount that many want to charge.

      • InternetUser2012@midwest.social
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        11 days ago

        They make enough off of all my data they collect. I’m not paying them a cent for anything and I’m not watching a single ad. If you want to watch ads for shareholders, you are most definitely a clown.

    • AProfessional@lemmy.world
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      11 days ago

      Youtube might be the literal most valuable site in my life, up there with Wikipedia and search engines.

      A large part of my payment also goes to the channels I view.

      • sugar_in_your_tea@sh.itjust.works
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        11 days ago

        Really? I watch very little Youtube, so I’d rather not use it than pay $10+ for it. I’m currently able to block ads, so I’ll watch as long as that’s an option.

          • Veneroso@lemmy.world
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            10 days ago

            Unpopular opinion, but I also use YouTube almost exclusively.

            It has my podcasts, my political livestreamers, late night shows, and multiple channels that I follow.

            I also enjoy YouTube music as well.

            I bought a full year, which lowers the price a little.

    • slimarev92@lemmy.world
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      10 days ago

      Ads are bad (I agree).

      Paying for things is bad.

      Then what’s left? YouTube should somehow be ad free and free of cost for the user forever and ever? Who’s gonna pay for the enormous costs of operating the service?

      People are going to start yelling at me about capitalism and enshitiffication. Both of which are cause problems, but what do you propose here? Magic?

      • 2xsaiko@discuss.tchncs.de
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        10 days ago

        I’m not opposed to paying for online services in general, I’m just not going to pay them to make the site worse with every update. (Plus I kinda categorically refuse to give Google money at this point.)

      • MentorKitten@lemmy.world
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        10 days ago

        I’ll still call someone a clown for paying even if I’m able to acknowledge that someone has to hold the bag. Just ain’t gonna me or hopefully anyone I care about.

      • troglodytis@lemmy.world
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        10 days ago

        I propose YouTube make a MUCH better premium product and price it correctly. Paying for things is fine. Paying for things to get crappier? Na

        • slimarev92@lemmy.world
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          9 days ago

          How is YouTube getting crappier for me as a paying customer? I feel like it hasn’t really changed in years.

          • troglodytis@lemmy.world
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            9 days ago

            Glad you enjoy it. Keep doing your thing. But are you seriously def to the rising chorus of complaints about YouTube? This thread contains many examples of youtube’s enshitification over the few couple years. Your question feels disingenuous at best to me

            • slimarev92@lemmy.world
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              9 days ago

              Name one complaint, other than blocking people with ad blockers. How has the actual product changed?

  • SkunkWorkz@lemmy.world
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    11 days ago

    If you have an iPhone or iPad you don’t even need to use a VPN to get cheap Premium. Just make an new Apple ID with an Indian address, top it up by buying a digital Apple Card on Amazon.in and redeeming it to your Indian account in iTunes on a computer. Then on your iPad or iPhone go to your Apple ID in the settings, log out of Media and Purchases and login with the Indian account. Then you can buy Premium in the YouTube app with your Rupees, you don’t even need to change your YouTube account.

    • recapitated@lemmy.world
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      11 days ago

      I can do even better. I can hook you up with a free lifetime account, but I’m having a problem with my bank account this week. But I’ll send you $6000 dollars if you just send me $5000 back. Yeah I know it sounds weird but I’m really not hard up for cash I just can’t get my cash out of the bank at this moment so I need your help. Hit me up and we’ll figure something out, and I’ll get you that free lifetime subscription.

  • rob200@lemmy.cafe
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    12 days ago

    I use to care, but then I just use Peertube. Oh but there’s not as much content on Peertube. Put the type of content you like on Peertube make a channel it is free. Another tip is, look for specific types of content, and not specific content creators. and if you happened to find a creator you know or knew, follow them on Peertube!

    I have plenty of tech that keep me up to date on Peertube, and it’s a type of platform that will never have ads or go a direction I don’'t want it to as a whole in terms of federation of servers and being an opensource video platform.

    Server can surely make some unwelcomed decisions, and I can just change servers easily. Better then Youtube no ads, and your experience does not get throttled.

    • Piece_Maker@feddit.uk
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      11 days ago

      Peertube is a crazy impressive piece of tech. Just like Lemmy and Mastodon, it needs something to happen to push users over to it (or something like it). YouTube keeps doing stupid things like this, so one day users will be pushed away from it and the creators will have to follow or die.

  • Eggyhead@kbin.run
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    12 days ago

    I keep saying it. Privacy invasive, targeted advertising has got to be barely worth the cost of maintaining it. Why else is Google trying to put more ads in places, kill ad blockers on chrome, force expats out of subscriptions, and experiment with unskippable ads if not to try and invent some kind of additional value to advertisers out of nothing.

    • deweydecibel@lemmy.world
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      12 days ago

      Because the investors/stockholders in the tech industry started tightening the belt and demanding profitability from these huge tech companies. What’s happening at Google is happening everywhere: the avenues for extracting more profit from their apps or services are being scoured and taken advantage of. Prices going up, advertising increasing, free features removed, etc. Different strategies all around, but the pattern is clear.

      YouTube has never been profitable, but Google was ok with letting the rest of the profits from its other divisions subsidize YouTube’s losses so it could remain free. They did that to choke the market; no other company could handle the sheer scale of it while offering it for free. As long as Google ran YouTube for free with relatively few ads, no competition could ever possibly come to exist.

      But because the shareholders are demanding profit now, and because Google itself is struggling on multiple fronts, the time to force YouTube into a profitable enterprise has come at last.

      And this is what it looks like.

      As for risking competition, at this point, I don’t think they care anymore. Competition in the web service and software space seems to be a thing of the past. Users are intransigent, algorithms favor the oldest and most popular services, and content creators seem to be incapable of separating themselves from their abusive platforms.

      I also have a theory that Google is using YouTube as a way of rallying all platforms and services to combat ad blockers more fiercely. If they can beat them on YouTube, other sites will dig their heels in. There’s a long-term strategy here to nuke and blocking permanently. That’s what that web environment integrity shit was about, and you better believe that will be back.

  • Sanctus@lemmy.world
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    11 days ago

    Its funny how we cant use VPNs but companies will go to the country with the lowest wages to get workers.

    • suction@lemmy.world
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      10 days ago

      Somebody should invent a way to use them for serious things, like connecting to your company’s intranet or something

        • suction@lemmy.world
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          10 days ago

          Couldn’t you secretly hook up with the boss’s wife and give her the most intense orgasm of her life, so she’ll do anything for you, and you use her to ask her husband he should allow torrenting or else she will get a divorce, so he’ll allow torrenting and then the VPN would become useful?