When is an ad an advertisement and not a recommendation? Microsoft clearly likes to use the term recommendation for what others may see as an advertisement.
There are recommendations in the Start menu, Settings app, Lock screen, File Explorer, Get Help app, and other areas of the operating system already. These are often not that useful. App recommendations in the Start menu are limited to Microsoft Store apps.
Now, Microsoft is testing recommendations in the Microsoft Store app. If you never use the app, you won’t be exposed to these. If you do, you may notice recommendations popping up when you try to use the built-in search.
First spotted by phantomofearth on X, two or three recommendations are shown whenever search is activated in the official Microsoft Store app.
I think I did it back in xp, I was trying to figure out when support was added.
I don’t think it’s super advertised that it’s a capability which definitely doesn’t help its usage, heck I kinda forgot about it even though I used it until your comment triggered a memory.
I just booted up a Windows 2000 VM to check … it’s there in the disk management tool. It looks a bit weird with the drive icon in Explorer, but ok.