Rivian is also firmly planted in the luxury segment, with prices to match their clientele. We need manufacturer(s) to make EVs for us common folk in a price range we can actually afford.
Any new automobile manufacturer has to do that initially in order to make enough money to get the manufacturing and supply chain developed enough to create a car for the masses. They start with a lower volume and higher priced car to get the excitement for the product. Once they have that, they are able to start assembling a larger volume at a lower price.
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Rivian is also firmly planted in the luxury segment, with prices to match their clientele. We need manufacturer(s) to make EVs for us common folk in a price range we can actually afford.
Any new automobile manufacturer has to do that initially in order to make enough money to get the manufacturing and supply chain developed enough to create a car for the masses. They start with a lower volume and higher priced car to get the excitement for the product. Once they have that, they are able to start assembling a larger volume at a lower price.