I’m not saying this information is wrong (I’ve previously shared 404 Media’s reporting on this as well) but as far as I know the only source for this claim is still from CMG itself. No one has independently verified that CMG is actually capable of doing this, nor has any source come forward to confirm that “yes, this is real and my company uses it”. I believe the closest we’ve had to that is a single company confirming that CMG made these same claims to them in a sales pitch. Basically, the entire story is based on marketing material that could also be complete bullshit. The tech industry is infested with grifters who will say anything to get ahead and this could just be another case of that. I understand that many people do not understand how data collection works and have been convinced for years that “the only way they could have known that is if they were listening to me” but 404 Media’s reporting on this is not definitive proof that this technology actually exists and is seeing widespread use.
Google told 404 Media in a statement that “All advertisers must comply with all applicable laws and regulations as well as our Google Ads policies, and when we identify ads or advertisers that violate these policies, we will take appropriate action.” The company said it had removed CMG from the Partners Program after a Google review.
Amazon told 404 Media in a statement that “Amazon Ads has never worked with CMG on this program and has no plans to do so.” The company added that if it becomes aware that a partner is in violation of its marketing guidelines, it may take what it sees as appropriate action.
so yeah, sounds like the company’s claims might not be completely true if they’re boasting about working with Amazon.
I’m not saying this information is wrong (I’ve previously shared 404 Media’s reporting on this as well) but as far as I know the only source for this claim is still from CMG itself. No one has independently verified that CMG is actually capable of doing this, nor has any source come forward to confirm that “yes, this is real and my company uses it”. I believe the closest we’ve had to that is a single company confirming that CMG made these same claims to them in a sales pitch. Basically, the entire story is based on marketing material that could also be complete bullshit. The tech industry is infested with grifters who will say anything to get ahead and this could just be another case of that. I understand that many people do not understand how data collection works and have been convinced for years that “the only way they could have known that is if they were listening to me” but 404 Media’s reporting on this is not definitive proof that this technology actually exists and is seeing widespread use.
so yeah, sounds like the company’s claims might not be completely true if they’re boasting about working with Amazon.