Jony Ive swears he's not trying to "disrupt" apparel fasteners and just wanted to make something "humble."
  • sugar_in_your_tea@sh.itjust.worksEnglish
    0·
    12 days ago

    “There wasn’t some arrogant ambition around disruption [of buttons],” Ive told the outlet. “It was a very gentle, humble exploration.”