YouTube Premium users across the globe are facing significant price hikes as Google increases subscription costs in over a dozen countries. This follows earlier price jumps in various regions, including the United States last summer. The latest increases vary by region, with some countries experiencing hikes between 30% to 50%. For instance, in Ireland, Belgium, the Netherlands, and Italy, the Family plan will rise from €18 to €26 starting November, while the individual plan will increase by €2 to €14.

Countries affected by these changes include Ireland, Netherlands, Italy, Belgium, UAE, Switzerland, Malaysia, Saudi Arabia, Indonesia, Colombia, Thailand, Singapore, Norway, Sweden, Czech Republic, and Denmark. Although most Reddit reports are from European users, the price hikes also impact the Middle East, Colombia, Singapore, Thailand, and Indonesia. YouTube had already raised its subscription prices in India by 15–20% in late August.

  • dependencyinjection@discuss.tchncs.de
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    3 days ago

    None of this hints at the downfall of Google and more them having to pivot to find more revenue streams and find things that work.

    The issue is perpetual growth, if you take that out of the equation then Google can keep on googling and won’t be going anywhere.

    As for commenting on your psychology. I didn’t. I literally used the word “hopium” which is common parlance to mean:

    Hopium is a combination of the words “hope” and “opium”. It is typically used humorously or disparagingly to refer to someone expressing irrational optimism.

    To be clear I was using it disparagingly.