The administrative penalties, which are worth around $335 million at current exchange rates, have been issued by Ireland’s Data Protection Commission (DPC) under the European Union’s General Data Protection Regulation (GDPR). The regulator found a raft of breaches, including beaches to the lawfulness, fairness and transparency of its data processing in this area.
The GDPR requires that uses of people’s information have a proper legal basis. In this case, the justifications LinkedIn had relied upon to run its tracking ads business were found to be invalid. It also did not properly inform users about its uses of their information, per the DPC’s decision.
LinkedIn had sought to claim (variously) “consent”-, “legitimate interests”- and “contractual necessity”-based legal bases for processing people’s information — when obtained directly and/or from third parties — to track and profile its users for behavioral advertising. However, the DPC found none were valid. LinkedIn also failed to comply with the GDPR principles of transparency and fairness.
Oh, I totally agree, but if we use the example in the article, how would the EU be able to prove LinkedIn’s revenue? These companies are shifting their money around so they don’t have to pay tax.
Ah, hah, I’m glad you asked, I have thoughts on that too.
Auditing. The government (every government) should employ a team of auditors. In a case like this, the auditors will be attached to the offending company for the purpose of reviewing their operational and financial records. The auditors will be part of (inside of) the company operations for as long as it takes to untangle the details and assess the total sum of revenue gained from the illegal activity, and if that interferes with running the business well that’s too effing bad.
While the auditing is ongoing, the company will be responsible for paying the auditors’ salaries and expenses, and providing office space and whatever other resources they need. There will also be a representative of the auditors assigned to the executive board, present at all board meetings, with voting and veto privileges. Effectively, the company is on probation and under observation until their debt is paid. Any other violations discovered during the audit will result in additional prosecutions.
If the company finds this too burdensome, or if they have tried to obfuscate their records, then they can simply forfeit the revenue of the entire department/operational area in order to expedite the audit.
Oh dang, I hadn’t thought of about that, and it’s a very good solution!