The packaging is also much flimsier, it’s very floppy. The old packaging feels normal.
This is the same toothpaste I usually buy, and the new one even claimed to be a “value pack” on the box! As far as I remember, the old pack was just a regular pack.
$5.47 CAD for the new pack, price unknown for the old one, purchased around August 2023.
One of them is whitening while the other is not, but they are generally the same price and format.
Also, girlfriend complains that it’s much harder to open than the old one because it’s so floppy. So it’s not just cost savings to save the user some money where it doesn’t matter, it actively makes the product harder to use.