Specifically, the Board and thus the CEO must maximize company VALUE not profit.
There are other ways to increase company value that do not necessarily result in Q/Q / Y/Y profit increases.
But in the 1970s you get a guy named Milton Friedman who comes along with the concept of shareholder value in a 1970 essay for The New York Times, entitled “A Friedman Doctrine: The Social Responsibility of Business Is to Increase Its Profits”.[5] In it, he argued that a company has no social responsibility to the public or society; its only responsibility is to its shareholders.
So there’s been a lot of argument against it since esp as of late, but the economic hegemony still adheres to Friedman’s economic principles.
Most paywalls know this and don’t load the content at all. Don’t do it because it doesn’t work