Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.
The plans to offer a free ad-supported tier, albeit in select markets, suggests that pivot towards monetizing user data, in other words — making users and not the extensive library of award-winning shows a product, might be well in the pipeline.
the ads are minimally intrusive — that is, highly relevant and engaging — they should not detract from the overall user experience
In what universe do ads, no matter how “relevant and engaging”, ever not detract from the overall experience?
Honest answer? Kids toys ads. The kids love the ads more than the show sometimes.
It sucks for parents though. Gets expensive.
That shit should be illegal.
I hate ads, but sometimes prime puts 2 minutes of ads at the beginning of a show or a movie and then no ads, I’m ok-ish with this, much better than imdb or tubi that play the same commercial every 15 minutes
If I start a stream and it shows that it will have several breaks I stop it and get it from the high seas
I wish they wouldn’t do that. If i have to hear about Southern New Hampshire University again I’m gonna hurt somebody.
If I agree to free thing and have to watch ads, aight fine.
But at least make them different man, i hate that they play the same one over and over again. It does not make me want to buy your product.
I was sitting in a diner the other day and one of their TV’s was apparently, for lack of a better word, tuned to that Samsung TV Plus service. I watched it play the same Kia ad four times, back to back. Not in separate commercial breaks. All in one commercial break where the same ad was played four times consecutively.
Just like you, I have to say they found no success in making me want to buy a Kia.
But you are telling us about kia, so maybe it did work
Quick! Name a cheap import!
Nissan! Shoot, I did it wrong…
I would be fine with that if it was free and didn’t reply the ads if I stop and resume.
If I am paying money, then ads are unacceptable.
Included with this, promoting one of your shows before the one your watching starts should be considered an ad and not happen on ad free tiers, looking at you HBO and Paramount.
I’ve been watching Monk recently, without ads, and it’s very interesting how television shows used to be written and edited for commercials. It’s dead obvious where the commercials used to be, and even that detracts from the overall experience.
Some shows we’ve watched spend their time “recapping” after the 'ad breaks", playing same scenes we just saw. Drives me nuts, wastes my time and feels so dated.
I always thought it would be a nice addition to piracy for a release group to edit a version of shows that cuts the recaps and makes a more unified episode. I would totally only ever download their releases.
My thoughts exactly when i was watching old seasons of Canadas worst drivers
My wife and I recently started watching that. Skipping the first 6 minutes of episodes because we don’t need to meet all the drivers again, skipping at every commercial break because I don’t need to see what’s coming up or what we just watched…
Maybe the vid angel people can get on that.
Myth busters had to be the worst offender in that realm. “here a 2 minute recap of that things you just saw 5 minutes ago.”
Mythbusters streamlined is like that. A bit rough on some cuts imo, but overall just cuts the fluff.
I was about to mention this example. It’s everything you love about mythbusters (doing crazy science experiments), without everything you hate about mythbusters and what made me stop watching. No more constant hopping over between the different myths per episode, or tons of recaps.
Just myths, one at a time, no bullshit.
Mythbusters is 50% recap, that sounds so much more enjoyable to watch. Where would I find that?
It’s on reddit going back quite a few years, with a recent tracker update:
https://www.reddit.com/r/smyths/comments/8gix4w/streamlined_mythbusters_complete_may_2018_update/
That was a trope of real tv shows especially , and also a way to fill time with less filmed content i.e cost cutting. Often you’d see many shots 5-7 times throughout the show. Opening montage , before ad tease, after ad recap, thr event itself, end of show montage summary etc. Also drives me nuts. Even back when ads were between. “Yes I know what happened two minutes ago!”. And then there were so many shows you could tell the edit project file was a template and they just replaced the footage. Same exact structure every episode.
Reality tv shows took this the farthest its so bad
One of my favorite skits for that: https://youtu.be/7MFtl2XXnUc?si=i6He7wklxdSt8gpn
Anime was bad for this too, especially the dubbed kind and one piece.
Monk doesn’t go that far, and it’s still obvious. “Here’s a joke before commercial!” Pause. Fade back in to a new scene. Pause. “Here’s a little cliffhanger before commercial!” Pause. Fade back in to a new scene. Pause.
At this point if I’m ever responsible for making a tv show it will have obvious places for commercials to go just because I don’t want them butchering it.
Good luck, if you ever watch any of the free TV apps like freevee they will just hard cut in a commercial, sometimes in the middle of a sentence. Then they have the old places where a commercial was in the OG broadcast and it just fades to black and back. It’s really jarring to watch.
This is why we can’t have nice things.
Ahhh, I suffer from this with old animes!
I’m gonna be king of the recaps! 👒
modern shows frame things differently to account for people watching on tiny phone screens and we might be bothered a few years down the line when we get holodecks or
mind controlimplantsSame, been watching Dead Like Me and Xena: Warrior Princess and it’s pretty distracting when it happens.
Futurama had some jokes based around the commercial break times.
The Simpsons as well.
we were not he consumers… we were the product lol…
yeah it hurts, so let’s stop allowing ads into our lives as much as possible…
the fact that netflix wants to offer it for free is telling what their core business i turning into…
Their core business is lost, IMO. Once they stopped offering movies in favor of their own content and tv shows, thats when it was game over for me.
I agree I stopped with them mid 2010s… their OG content is just low quality engagement slop. I prefer spytube for that.
I’m not streaming it, it’s on my media server, so there are no ads. I don’t pay for any services except Shudder because it’s still cheap and niche.
good, same here but we are a very small minority…
half the population still pays for cable haha
There are also shows that based jokes around the fact that they were going to or just came back from a commercial break and now you don’t have those in those shows. And now, I guess, they’ll go back to editing shows for ads.
What a weird modern landscape we’ve made for ourselves.
What a weird modern landscape we’ve made for ourselves.
Every generation ever. Well, maybe since inventing the wheel
Its painfully obvious when watching Star Trek TNG.
I don’t know if this was true in all markets, but in the Indiana market when we were kids, TNG would play a sort of mini-version of the theme when it went to break and now when a show or movie fades out or it’s an old show and goes to break, I annoy my wife by singing it.
music swells, fade to black
I don’t mind those breaks… It feels like going to the next chapter in a book.
But actual ads, yea, not for a service that costs.
Though this whole thing is funny - they collect even more user data than they did with cable or broadcast, and now want to show you ads too.
Can’t wait to finish my media server setup.
I don’t mind when it’s an obvious break followed by a new scene. I do mind when the break is in the middle of a scene and they essentially replay the last thirty seconds before continuing the story. It just feels very disjointed and dated.
Those ads that are now inserted during the program on us tv shows are annoying as fuck Banner at the bottom or side… Goddamnit.
Engaging is the last thing I want from an ad
You engage with the skip button
Always does but some implementations are better than others and bills still need to get paid. Network TV can’t force you to watch ads before beginning your program, but streaming can. I’m irritated that Prime has ads even though I pay for it but at least the way they handle them (only before the program starts) is acceptable to me. Interrupting a program to show ads the way YouTube does is horrible customer experience. What’s crazy to me is the way network tv shows have gone from 22 minutes in a 30 minute block to 17-19 minutes.
Especially in shows not edited for commercials. They just throw them in the middle somewhere so the show gets cut mid-sentence. It’s ridiculous. If you want to show me ads after that episode, then fine. But killing the entire pacing of the show for your ads in a service people are paying for already? that’s just infuriating.
Fuck, these days even in shows that are edited for commercials, they’ll ignore those breaks and just put ads wherever they feel like it
When is interrupting my viewing experience to show me an ad ever actually relevant?
Cerveza Cristal?
Enshittification? ✔️
I just wish they could bundle all the subscriptions into packages or bundles and I could watch the shows at pre-determined times.
Maybe they could add some kind of auto scrolling view that informs what is playing at those times? That’d be handy, sometimes I can’t find anything to watch.
I’d probably end up watching that more than I watch the shows.
Stop it. Executives don’t understand sarcasm and you’ve doomed us all!
It’s okay.
Executives got were they are by being smart and making good decisions, not by listening to idiots on the internet.
They could bundle in my idea of having a telephone in your house, not a cell phone more like a land phone
Cool thing about this is they could assemble these bundles into parallel live streams we could simply flick between to find what we prefer to watch. If they run into a problem of people flicking away when ads run then just align the ads to run at the same time on each “channel” if I can call them that ?
They could even provide an electronic box (for a nominal fee, or course) that shows me a menu of all the shows and movies that are available and what times they are going to play. That way I wouldn’t have to search through a bunch of streaming services. It could all just be in one place.
Why not sell a book that has that information at grocery stores?
Life is stupid. What are we even DOING here???
Building shareholder value, duh.
That’s a broad leap no? Giants rise and fall. Look at betamax, BlockBuster, Kodak, etc
There’s always going to be something better out there, as long as you’re still looking and leaving the old post. Chin up!
…betamax as a giant? They entered a format war, and died in their first few years of existance.
The others I get. Kodak was around almost 100 years, blockbuster nearly 40, both at one time the dominant leaders of their industries. Both fell to failing to adapt to change.
But betamax? It came out around the same time as vhs, and vhs was cheaper.
Same with 8-tracks and cassettes.
I mean, my point still stands but if we want to talk about semantics - are you saying betamax wasn’t a giant?
Obviously they entered the vhs war and lost, but after that it was pretty much downhill for the rest of their company and products. They were a big name brand and crashed out by entering a war they ultimately lost. That’s all I’m tryin to get at
This is the best summary I could come up with:
Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.
Greg Peters, Netflix’s co-CEO, recently told The Verge that they view ad sales as “a new muscle” for the streaming giant to “build” and then apparently flex.
According to a recent Madison and Wall survey, cited by Bloomberg, Netflix currently ranks around ninth or tenth in the online video advertising space, all while lagging far behind not only YouTube, but also Disney and Paramount, and struggling to catch up with Amazon and Roku.
Maxine Gurevich of Horizon Media argued that as long as people find the service valuable and the ads are minimally intrusive — that is, highly relevant and engaging — they should not detract from the overall user experience.
For example, Netflix’s intention to show ads during the NFL’s Christmas games to all subscribers, including those in the ad-free tier, is a tad disconcerting.
Only time will tell what happens with Netflix’s subscription tiers, and whether we’ll see moderately priced ad-supported options alongside premium ad-free versions that will be generally out of reach for regular consumers.
The original article contains 589 words, the summary contains 201 words. Saved 66%. I’m a bot and I’m open source!
Streaming is just cable
Not until we’re having to sit through upwards of 20 minutes on ads per “1 hour” episode
The difference is that my ad blocker is quick and painless to set up, where TiVo involved some capital and planning.
For now. YouTube is already starting to dedicate serious resources to anti ad blocking. I’m sure other streaming services aren’t that far behind.
Didn’t some cable companies get all butthurt that you could fast forward through the recorded commercials?
but more more inconvenient since now you have about ten different apps instead of everything in the same place.
There is one benefit, at least for now. You aren’t locked into long term contracts like cable has/had.
Imo that’s pretty much the only benefit these days. But I’m also waiting for those 1 year, 2 year, etc “deals” where they offer $1/mo off or something
Don’t they already do that? I swear I saw a streaming service that offered 20% off the price if you agreed to pay 2 years in advance or something like that. That is already a thing on SaaS subscriptions.
I know Hulu has an annual billing option where they won’t prorate your bill if you cancel mid term, but I don’t know if there are any that just flat out won’t let you cancel.
I expect to see this soon as a way of combatting people who join one for a month or two, binge, then switch to another provider.
It might not come in the form of contracts at first, maybe they will just jack up the price of month to month high enough that people will voluntarily buy into a contract or yearly pre-purchase.
Trust me, there is always a way to make more money if you’re OK with being anti-consumer. It’s just a matter of time.
They already have an ad tier (tmobile bundles it into some of their plans). Is this going to be an even more ad tier?
Mega ad tier.
Ads provide a much needed break so I can check my phone without missing anything.
/s
watch youtube videos on your phone while the Netflix ads play -> Watch Netflix on your TV while the youtube ads play. Perfection
I’ll take “Organizations that made it to the top by doing something different, only to fall under leadership that doesn’t understand what made them successful and descend into ruins” for 200, Alex.
Seriously, Jeopardy team - this is a rich category:
- Netflix advertisements.
- Zoom mandates staff return to offices.
- Microsoft forgets what the “P” in “PC” stands for.
- Toys R Us implements a shitty holiday gift returns policy.
- Sears decides to sacrifice reputation for quarterly stock price gains.
- Walgreens decides bottom-of-the-barrel incompetent pharmacists can uphold their “get it all done in one visit” secret sauce.
- Radio Shack decides that once-every-two-years cellphone contract sales are the future for holding passionate electronics hobbyists’ loyalty.
I worked at Radio Shack in 2012 for a few months and was told by my boss that if a customer wasn’t there to buy a cell phone, be as little help to them as possible.
That’s heartbreaking. Radio Shack was so fun, while it lasted.
It’s a shame they went under during the rise of the maker movement. What an asset they could have been. I remember they started carrying arduino near the end and thought somebody must have tried to reach for their roots. Too little, too late.
I had quit in October of that year because I found a much better job that I ended up working at for 11 years. In those few short months though it was wild all the things that happened in that store. That store was in a mall and it didn’t last a year after I quit. They had a going out of business sale and I got a ton of arduino stuff for 75% off.
Netflix can’t do what got them to the top.
Fuck everything about the changes they’ve made for the last several years, but they were always going to hit a wall when content owners put their content on their own platforms.
Netflix can’t do what got them to the top.
They can’t grow that way but they could easily hold on and remain profitable, popular and successful.
They were well on their way to enjoying “Kleenex” or “Oreo” stable market success, but their leadership and shareholders apparently aren’t satisfied with winning.
The entire source of their growth was “you can get almost anything you want to watch for one low monthly cost”. They no longer have rights to any of that content, and for most of it didn’t even get an opportunity to make a bid.
It’s the equivalent of Oreo shipping 3 Oreos in a big box for 3x the price. But also they had to change their recipe because they didn’t own the old one.
Oreo was originally a ripoff so it makes sense.
Yeah. Netflix got really lucky with streaming for as long as they did and they knew it. Cable and broadcast subsidized their content and they were able to lease it for pennies on the dollar.
Of course, people don’t want to admit that the subsidy for their content is gone and they are pissed about rising costs.
I don’t care about the why. It was worth it.
Now it’s not worth it.
Then cancel and move on.
The way that people talk about it here, a streaming service raising rates is the equivalent of a significant other dumping them.
I did. A long time ago.
People are allowed to recognize a dogshit excuse for a product is a bad product.
I look forward to when someone releases a box to record the screen or shows you want to watch on Netflix just in case the rights gets pulled before you get the chance to watch it. Added benefit is they can make it skip ads too. Gotta have a catchy name… like… NeVO for Netflix Video On(demand)
Tablo already exists
This is step 86 in the plan. Step 87 is make people pay for the previously free service
Didn’t they already had a paid and with ads tier?
Growth hacking. Shake loose more market share with the “FREE!!” version and then the frog boil
Yeah but now the roped in new suckers that didn’t know they need the product and the price is now 10 per month
Do it!
Ill cut subscription to free tier let adblockers do the rest. Profit.Let me know if it works and I’ll follow. I don’t need quality, I just need something for my kids to watch occasionally.
If that’s all you need, I’d probably just start using Tubi, Pluto, and Plex. Pluto and Plex have some good live channels (Tubi might also, haven’t checked). Tubi and Plex have a decent catalogue of on demand shows and movies. Of course if you already have Netflix, it might be hard if there’s a specific show they’re used to.
I won’t support any streaming service that has a sub+ad tier. Ads with no sub or sub no ads, anything else is incredibly greedy and the same as cable TV.
There’s no better ad for piracy than the greed of corporations. Don’t let ads shit in your head. They disrespect you, you disrespect them.
I have hardware dedicated to blocking ads on my home network.
What hardware do you use? I have a pihole. Unfortunately it doesn’t block ads on Youtube except in the web browser.
For a long time my pihole was able to do it with some regex entries, but Google was pretty persistent about not letting that work, so for Android I just started doing Revanced.
Like you said, the web browser still blocks fine.
That will only go so far unfortunately. And network level ad blocking won’t protect you from their ads if they’re served from the same servers the content is.
uBlock will manage :)
Ublock is not network level ad blocking.
But it helps in addition for the annoying stuff that is not possible to filter on the network.
Not when they are part of the same stream
And not when your client is a Netflix app on your smart tv.
“People are taking the piss out of you every day. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you’re not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are The Advertisers and they are laughing at you. You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity. Fuck that. Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head. You owe the companies nothing. Less than nothing, you especially don’t owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don’t even start asking for theirs.”
Banksy
Piracy it is then…
