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Grand Seiko Japan-market prices are increasing for all models. This is part of a long trend of Seiko/GS moving upmarket.
Additionally, it’s been an open secret that you can literally buy a round trip ticket to Japan and buy a Grand Seiko there for less than a US dealer.
This is due to the very weak JPY right now, and GS probably doesn’t like it.
If you’ve been fence-sitting about importing one from Japan, prices change on April 4!
Everything about GS watches is impressive, and everything you said is absolutely factual.
Watches at that level of pricing are status symbols, if the brand cache diminishes instead of enhances the status that’s not a good thing.
You spend $5-15k on a jewellery / time piece you are not doing it to tell the time - if the circle you want to impress is not instantly impressed “wow what a cool watch, oh it’s just a Seiko?”, you get into a discussion about the merits of craftsmanship you would never get into with a Rolex or even a Nomos or other lesser known brands.
I think something similar to what Casio has done with their Oceanus line (though even Casio should drop the Casio logo completely from that brand - Toyota/Lexus comes to mind) might be the way to go here.
As it is Seiko is fighting against itself - though, on the other hand that’s great for watch nerds like us as it puts a natural cap at what the market will bear in terms of price and they need to keep on impressing the fan base with better and more innovative techniques.