Most of the “traditional British” soaps/creams are severely overpriced and overrated, imo. The main reason why people still buy them is because noobs see that they’re “old and traditional” in youtube videos and don’t know any better. Anytime I can steer people away from them, I do. TOBS specifically almost scared me off from wetshaving because the performance was basically the same as the canned goop I was using before.